This unit applies across a broad range of industry contexts and focuses on the short-term planning of any type of public activity, program or event. Depending on the context, this role may be undertaken by senior experienced operational staff or managers

The unit does not reflect the role of a specialist event manager. Those skills are covered in event management units in the THT02 Tourism Training Package.

Skills for the actual delivery of activities, events or programs are covered in CULMS406C Deliver information, activities and events.

Nil

ELEMENT

PERFORMANCE CRITERIA

1

Establish need and scope of activities, events or programs

1.1

Identify and develop activities, events or programs which meet current/future organisational priorities and policies and which contribute to sustainable museum practice

1.2

Assess program activities in the context of the whole institution, where no overall program strategy exists

1.3

Evaluate external influences on program development

1.4

Identify the need for the activities, events or programs based on customer needs, current development initiatives and wider community needs

1.5

Establish educational, interpretive and commercial objectives of the activity in consultation with appropriate stakeholders

2

Develop concepts for activities, events or programs

2.1

Undertake appropriate research and develop appropriate storylines and/or interpretive messages/themes accordingly

2.2

Integrate appropriate cultural and environmental protocols into concept development

2.3

Identify and utilise the service of other specialists as required

2.4

Ensure the activity, event or program is physically and technically feasible within existing resource constraints

2.5

Present a proposal for approval to relevant personnel in accordance with the organisation's policies and procedures

3

Plan resource requirements

3.1

Specify and obtain the resources required to complete each aspect of the activity, event or program

3.2

Clearly identify and agree on timeframes for the preparation of the activity, event or program with all relevant parties

3.3

Identify the effect of the activity, event or program on other activities and people, and take appropriate steps to coordinate activities

3.4

Confirm that facilities are capable of delivering activities to the specified range of users and provide a suitable and safe environment

3.5

Ensure resources required to operate the facilities are available and suitable

3.6

Undertake a risk audit for the activity and incorporate relevant issues into activity development in accordance with regulations and organisational procedures

4

Develop support materials

4.1

Identify existing information support materials and assess their suitability to the activity, event or program and audience

4.2

Develop information support materials to suit the purpose of the activity, event or program and the requirements of users

4.3

Ensure information support materials contain valid and reliable information and appropriate interpretations

4.4

Develop information support materials within resource and time constraints and ensure accessibility

5

Evaluate activity, event or program

5.1

Obtain formal and informal feedback from customers/users and colleagues during piloting or conduct of the activity

5.2

Modify activity according to feedback received or use feedback to inform future development

5.3

Establish and implement ongoing review mechanisms to ensure continuous improvement of the activity where appropriate

Required skills

planning and organisational skills to undertake the total planning process for an activity or event (note: not a major event requiring specialist event management skills)

communication skills to undertake consultations and liaison on a wide range of potentially complex operational issues

literacy skills to interpret and develop varied and complex support materials

numeracy skills to estimate costs and to work with budgets.

Required knowledge

subject matter around which the activity, program or event is developed

features of typical policies, procedures and practices relating to the provision of public activities, events and programs

concept of sustainable museum practice and its relevance to the development of public programs

sources of advice and specialist assistance for activity development

planning and scheduling for activity, event or program

interpretation techniques suitable for a wide range of audiences

relevant resources for planning, promoting, delivering and evaluating activity, event or program

cultural protocols to be observed in developing programs, including those relating to Aboriginal or Torres Strait Islander contexts

copyright, moral rights and intellectual property issues and legislation that impact on the development of activities, including those relevant to Indigenous cultures

other relevant legislation including child protection and Trade Practices.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

research, development and evaluation of an activity, event or program to meet a particular need

detailed knowledge of subject matter and ability to apply that knowledge to the development process.

Context of and specific resources for assessment

Assessment must ensure:

assessment conducted over a period of time to allow the candidate to develop, pilot and evaluate the activity

integration of realistic workplace constraints for the development process e.g. budget, space limitations, other resource constraints

access to relevant organisational documentation

access to equipment and resources relevant to the activity, program or event.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

project to develop and evaluate an activity, program or event for a nominated customer group/organisation

oral or written questioning to assess knowledge of development processes.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

THTFTG14A Prepare specialised interpretive content (cultural and heritage environments)

CULMS004B Integrate knowledge of education and learning into museum activities

other exhibition units.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Activities, events or programs may include:

guided tours

exhibitions

special occasions and festivals

holiday or weekend activities

performances e.g. theatre, film, music, dance, craft demonstrations, workshops

scientific experiments

presentations, demonstrations

excursions, field trips, site visits, guided tours

school visit programs

institution open days

ceremonies

school programs

External influences on program development may include:

current or emerging community interests

social trends

current events

programs in other institutions

changes in technology

visitation patterns

Other specialists may include:

curators

designers

actors/performers

environmental consultants

interpretation consultants

cultural advisers

technical experts

curriculum advisers

teachers

educational psychologists, learning advisors

Proposal may include:

rationale, aims, objectives and expected outcomes, in financial and other terms

facilities, resources and equipment needed

target audience

marketing and promotion requirements

staff training needs

Resources required may include:

natural resources

lighting

audiovisual equipment and recordings

handouts

costumes

props

contractors e.g. performers

guest speakers

technical and creative staffing

other equipment

catering

security

support materials

transportations

furniture

space

booking systems/support

Support materials may include:

replicas/education collection materials

guidance materials

descriptions

labels

signs

overheads

videos

activity sheets

curriculum-related material

Customers/users may be:

local community

tourists

educational groups

special interest groups

Public Programs

The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The Employability Skills Summary for the qualification in which this unit of competency is packaged, will assist in identifying Employability Skills requirements.